Plumbing services are always in demand, rain or shine. And whenever a service is always in need, the local industry competition is fierce, especially in such a densely populated area like Washington DC.
One way for a plumbing business to dominate their local area, stand out as the leading expert, and increase their client roster and revenue is to invest in a robust digital marketing strategy. Whether the business is a national chain wishing to enhance their presence in the DC area, or a smaller family-run operation, the right digital marketing strategy will allow them to hit their growth goals using a cost-effective method.
The following tips are intended to help decision-making teams and leaders in the plumbing industry learn how to get the best return when seeking digital marketing solutions, with an emphasis on search engine optimization.
First Tip, Determine Which Digital Marketing Channels Will Reach Your Customers
Digital marketing encompasses a set of tech tools and marketing strategies used by specialists to engineer a single approach for attracting and converting leads into customers. Typically, these strategies include the following:
- Search engine optimization (SEO)
- Paid media and PPC
- Inbound marketing
- Social media marketing
Some businesses should be using all of these, while others are more suited to use a few, or even one. For example, if your business sells products or services but their target customers are not on social media, the sales cycle is extremely short, and the price-point is low, then social media marketing and inbound marketing would be a waste of funds and time. Instead, SEO and PPC would likely be the best strategies to run together through a complementary strategy to achieve the same goals.
Virtually every industry can benefit from an SEO strategy so long as it is designed to help businesses achieve specific … Read More..