Basics of Trademark Registration.
A trademark is something that helps to identify the brand of a business so that the clients of the firm can easily recognize the company. Your mark needs to be unique to and not anything similar to what your competitors have their brand. You should be creative around what you use as your trademark, and it could be words, phrase, symbol or a combination of ideas.
Your brand is your intellectual property and the only way to protect it is by registering your trademark. It is advisable to register your trademark as it gives you only the right to use the mark and if anyone claims to own the trademark yet they have not registered it then you can sue them for impersonation.
When preparing to register your company’s trademark; it is a good idea for you to employ a trademark lawyer to help with the process. When you employ a trademark lawyer; you are assured of success in your application as they know what to do to make a trademark registration successful since they deal with such matters. The internet can help you to find a trademark lawyer to hire. If you feel like you can’t afford to pay for the attorney fees to get help with the registration process, you can search for lawyers that offer the services free or at a small charge for small business, or you can use the federal registration portal to get more guidelines on successful trademark registration.
It is advisable to have an idea of what you would like your trademark to look like before going for the registration. The trademark should be related to the type of business that you run such that if someone sees it, he/she will know what your company deals with. Once you have a mark that you intend to use, you can search through the portal to see if it has already been used or you can go ahead and use it. When you go to do the search, you might find that the mark has been used by another firm and to avoid cases of having to start the process of drafting a new one, you should initially draft several designs so that if one doesn’t go through, you will have other options to try.
The trademark that you choose should be within the set regulations for a mark to be registered and protected lawfully and you can find out if your mark qualifies by checking with your lawyer. Choose a strong mark that is lawfully protectable, and it should not be conflicting with existing marks but something unique and something that is easy to remember.
You can choose to submit your application online or through hard copy documents once you feel ready. Once you fill the form, there are application charges that are to be paid, and you should trace the progress of your trademark registration to see if it is successful or not. Note that the registration charges can’t be refunded no matter the results of the application.