As a matter of fact, recently, Google changed how it shows the search results. Today you will find Google Maps and the regular results when you do a Google search. Usually, the Google Maps appear above other organic search results. As a result, individuals are more likely to look into the Google Maps instead of scrolling down to the other organic result. Because of this, Google Maps Marketing is a great tool to reach local customers.
Basically, Google Maps Marketing employs the functions of Google Maps for your business to be featured on the Google Maps when an individual searches for a product or services related to your business. Usually, Google Maps Marketing focus on optimizing Google My Business listing in order for Google to easily establish prominence and relevance for your business.
The Google My Business also known as GBM is a tool for businesses offered freely by Google. The tool is intended to make it easy for businesses to manage the business online presence, for instance, searches and maps. Again, this tool helps the business to interact with its customers, improve and understand its presence, and manage business information.
It is, however, important to know how local ranking is established by Google to help your business become dominant on Google Maps. This will play an important role in ensuring you succeed in Google Maps Marketing. The following are the factors which will contribute to Google Maps results.
Usually, Google determines relevance by matching searches with the local listings. Higher ranking is, however, possible when search query and local listing match many times.
2. The distance.
Usually, Google calculates the distance of all possible search results from search query location. Because of this, more relevant results are shown and close to the mentioned location.
Prominence is usually considered for displaying of local results on Google Maps. Basically, prominence indicates the popularity of the business. Usually, will know a famous brand, store or hotel. It is, however, possible that those popular establishments would be ranked higher. On the other hand, prominence could be determined through reviews, directories among others. However, relevance, prominence, and distance are combined for ranking on Google Maps. This is because a single factor will not create change in the local ranking.
Google Maps Marketing focuses on optimizing GMB listing for relevance and prominence during searches by potential customers.
The benefit of using Google Maps Marketing is that your business is listed on Google Maps enabling you to get an exclusive presence online that shows where your business is located. Because of this, people learn about your business.