Today, adidas unveil the new Manchester United home jersey for the 2023/24 season, inspired by the industrial heritage of Manchester.
Embodying the spirit of Manchester, the new-look kit features a design that features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that was built during the industrial revolution.
The bridge over the river Irwell is an enduring symbol of the deep connection Mancunians have with the city’s industrial legacy. It is widely considered as a mark of Manchester’s strength and how, like the industrial revolution, the city influenced the wider world.
This new kit taps into the cultural identity of the city – and its rich heritage – whilst also encapsulating the fans’ undying commitment and love for the club. It is a statement in the club’s timeless belief to succeed, forever and ever.
The bold striking new pattern sits on a primarily red block design with the club crest and adidas logo featuring on the chest in white. Completing the design is a striped flat knit crew neck collar, which sports the red, white, and black club colours.
Inigo Turner, Design Director at adidas Football said: “The undying support and connection that Manchester United fans have with their club and city is unique, and for this season’s iteration of the home jersey, we’ve drawn inspiration from just that by celebrating the city’s industrial heritage. The red rose is a symbol that evokes a great sense of pride in the people of Manchester, with the club inextricably linked to its rich history.
The design really does champion the people and city that make Manchester United what it is today – and we can’t wait to see fans and players united as one wearing the jersey, in what is set to be an important season for the club.”
The on-field version of the shirt is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable while performing on the biggest stage. The replica version of the kit features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry.
Engineered to support players in their performance, while celebrating the past and looking towards the future, this jersey is made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste.
The new home kit will be worn for the first time when Manchester United play Leeds United FC in Norway on July 12th. The jersey will be available to purchase from today, June 27th via Manchester United stores, selected adidas retail stores, and online at adidas.com Manchester United.
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €22.5 billion in 2022.