Tue. Apr 16th, 2024

Co-founder of Montreal-based Wide the Brand says company’s goal is to say “goodbye to the stigma around the wide man’s wardrobe and fight the many clichés surrounding it.”

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Canadian clothing company Wide the Brand is eager to bridge a gap in the menswear market.


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The Montreal-headquartered brand offers clothing for plus-size men that’s designed around their unique proportions rather than sized-up from a standard industry fit model.

“Our goal was to create garments for the modern everyday plus-size man, a foundational wardrobe that can be played casual or dressed-up, both versatile and effortless,” Mahrzad Lari, a co-founder of the company, explains.

We caught up with Lari to learn more:

Q: For those who aren’t familiar, what is Wide? 

A: Wide the Brand is a new clothing line out of Montreal designed and produced exclusively for plus-size men and our unique proportions and lifestyles. Every design starts from our in-depth analysis of the wider body, as we aim to serve our community through the celebration of our identity. It’s time to break the silence. With garments developed in direct accordance to specific proportions, shapes and sizes, we can now officially say goodbye to the stigma around the wide man’s wardrobe and fight the many clichés surrounding it. Our silhouettes put the wide man first, instead of hiding him. Our fabrics stretch and move with agility, allowing for maximum comfort and breathability.


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Q: Who is the target customer?

A: Wide men everywhere! Whether you’re an XL or a 6XL, we’re here to offer garments built with your body in mind, cuts in fabrics that move with you throughout the day.

Q: The brand aims to address a gap in the men’s clothing market. Why do you think there is such a gap in the first place?

A: The problem is, regular brands just size-up smaller sizes without fitting on wider bodies. They don’t understand our lifestyles, our needs or our proportions. We are a team, determined to change the way plus-size men’s ready-to-wear is designed, perceived and consumed. Wide the Brand is a state of mind; it’s a place, a feeling and a reality. A platform that elevates our clientele thanks to garments and collections developed with confidence in mind, allowing our men to take on the world.


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Q: What can you share about where the clothes are designed/made?

A: We have chosen to opt for local production and sampling in order to ensure the highest quality and preserve strong ties with our artisans and industry professionals here in Montreal. Launching during the COVID-19 pandemic made us realize, more than ever, the importance of contributing to our local economy. It was essential for us to consider our carbon footprint and the impact of our actions on the environment. We have a responsibility towards our consumers, but also towards ourselves. Developing such a precise range takes skilled craftspeople, and we couldn’t be prouder to share a product designed and produced entirely in Canada.

Q: What is the price range of Wide clothes?

A: Our garments range from $90 to $390. Of course, we’re only at the beginning of our journey, and as we continue to grow, we aim to offer many various ranges when it comes to price.

Q: And, lastly, where can people check them out?

A: All of our pieces are available exclusively on widethebrand.com . However, a major Canadian online retailer will also be carrying our garments come January 2022, so stay tuned, lots of exciting things to come in the new year!

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