Thu. May 23rd, 2024

Beauty has always been fashion’s twin flame, mirroring one another as both strive to push the boundaries and explore groundbreaking notions on what it means to be the next in. This is evident more than ever in recent times as luxury fashion brands shift focus to get a slice of the beauty pie; conjuring innovations of fragrance, cosmetic and skincare to appeal to a wider consumer audience.

Take last year alone, for example. Established luxury houses such as Carolina Herrera, Dries Van Noten and Off-White introduced make-up collections while designer Stella McCartney launched skincare. The fashion-founded world of beauty also witnessed the exciting addition of Prada Beauty—with the house’s release of a line of matte lipsticks, eyeshadows and foundations. Combining technology and creativity, Miuccia Prada joined hands with make-up artist Lynsey Alexander and digital make-up artist Ines Alpha to develop strong pigments optimised for different skin tones.

This is not the first time that fashion brands have dipped their toes into the beauty pool. Luxury fashion’s key players such as Chanel, Dior, Burberry, Saint Laurent and Givenchy, to name a few, have long established ventures into the market of cosmetics and skincare. It is no surprise as to why the beauty industry is growing at an exponential rate, and is only expected to increase in the coming years. By introducing cosmetic lines, price points in luxury are widened and this casts a net to the rapid rise of the younger and influential Gen Z set. A Dior Saddle might be a far-reaching dream, but the Dior Addict Lip Glow Oil could very well be a surefire reality.

With a rising interest in the beauty sector, take a look at these fashion brands’ fresh foray into beauty.



By admin

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