Tue. May 28th, 2024

For most, Amazon has long been a shopping go-to for everything from home products to beauty essentials, books, and groceries, too. More recently, however, it’s also become a destination for affordable fashion. Stylish people are using the platform to shop for casual daywear, workwear, and even wedding guest dresses.

For fashion and lifestyle influencer Brittany Sansone, accessible pricing and two-day delivery on many items, thanks to the retail giant’s Prime subscription service, are big draws. “It is very easy to hop on the app, search for a trend you want to try and buy it knowing it will arrive within hours, in some cases,” she told InStyle.

While there are indeed options in practically every category, shopping on the platform also means having to navigate all the brands and offerings available, which is, well, a lot — especially if you don’t know exactly what you’re looking for. Below, you’ll find 15 of our very favorite labels to shop on Amazon. Many of these are exclusive to the marketplace, while others, like Levi’s and Cupshe, can simply be bought and delivered in record time.

Amazon The Drop Women's Sita Short Cut Out Cotton Sateen Dress


The Drop is an Amazon-exclusive brand that keeps its finger firmly on the pulse of what’s trending now. With a mix of beautiful essentials and limited-edition influencer-curated collections, this is one of the most inspiring storefronts on the platform. It’s the perfect place to refresh your seasonal wardrobe season after season and score pieces you’ll come back to again and again — like this compliment-generating machine of a slip dress. It offers everything from the most simple pieces, like a striped crop T-shirt, to the most statement-making bright-colored floral dresses, as well as some great shoes, bags, and accessories, all at relatively wallet-friendly prices. Also, everything comes in sizes XXS–5X, so a wider range of people can enjoy some lovely styles — refreshing, to say the least.

Shipping: Free | Best for: Influencer-inspired looks | Size: XXS–5X

Amazon Sugar Lips


Sugar Lips is the Amazon store we’d recommend for pretty, romantic pieces to wear to work, as well as dressy brunches, summer dinners, wedding parties, bridal showers… It has a large selection of dresses, jumpsuits, rompers, and sets, many of which feature sweet details such as florals, lace, or bows. But it doesn’t stop there: It also has some great sweaters and jackets that are equal parts functional and fashion-y, each capable of elevating an otherwise plain outfit effortlessly. Last but not least, it also has a collection of “seamless” basics, made up of tank tops, tube tops, T-shirts, and long-sleeve shirts in neutral colors, all of which can easily be layered under other clothes, since the seamless and skintight construction means it won’t show in weird ways under your blouses or low-cut dresses.

Shipping: Free | Best for: Feminine styles | Size: XS–L

Amazon Prettygarden


Prettygarden has clothing for all occasions, but it’s worth noting off the bat that the store is an especially great destination for semi-formal and formal dresses perfect for wedding season, though we also love its work-friendly dresses in sophisticated prints. With that in mind, this is another Amazon storefront with something for everyone and every occasion. Aside from the dressier bits, you can also find more casual, comfy loungewear, like a slouchy jumpsuit, that’s ideal for traveling.

Shipping: Free | Best for: Event dressing | Size: S–XL

Amazon Essentials Women's Soft Cotton Knot Front Cropped Yoga Tank


We’d be remiss not to include Amazon Essentials. It offers all of the basic basics and more, with pieces in bright colors and prints that are cute, classic, and easy to style. Influencer Karine Laudort loves its simple yet versatile turtleneck dress, while and celebrity business strategist and stylist Nina Vargas recommends this cute twist-front yoga top.

Shipping: Free | Best for: Basics and activewear | Size: XS–6X

A person wearing Levi’s jeans


Levi’s needs no introduction; the brand is known for denim clothing of all kinds — plus some cute tops to pair with all that denim, of course. Amazon is a great place to score some of the label’s best designs, since they’re all organized into a handy digital storefront, and you also benefit from the quick, free shipping and free returns policies Amazon tends to offer. Here, the jeans are broken down into categories: tapered, skinny, straight, bootcut, and loose, to make it easier to find exactly what you’re looking for. You can also shop for overalls, denim shorts, and skirts, plus the aforementioned tops like this ‘70s-inspired cropped blouse. We also really appreciate that Levi’s makes many items up to a size 4X, which is rare for legacy brands. 

Shipping: Free | Best for: Denim | Size: XS–4X

Cupshe Marsala Twist High Waisted Bikini


Cupshe specializes in swimwear of all kinds, as well as related items like beach dresses, coverups, and summery jumpsuits. At InStyle, we’re longtime fans of the brand’s many beautiful and wallet-friendly swim styles: this scalloped and cutout one-piece, this ruffled V-necked suit, and this perfectly high-waisted bikini. Best of all, pretty much every piece from the brand comes in a ton of colors, so if you like something, you can buy multiple of your favorite styles. 

Shipping: Free | Best for: Swimwear | Size: XS–XL

Amazon Floerns


Floerns, like many shops on Amazon, has a bit of everything. That said, people flock to the brand for fun, modern pieces that wouldn’t look out of place on an influencer’s profile (and often make appearances in TikToks). The plus-size cowl-neck satin dress is a fan favorite for wearing to weddings, while the romantic tiered maxi dress looks beautiful on everyone — even the shorter gals who typically struggle to find a long dress that fits them. The short two-piece pajama set, too, is a blockbuster, with literally thousands of five-star reviews, so we suggest you get on that train. 

Shipping: Free | Best for: TikTok-friendly pieces | Size: XXS–5XL

Amazon MakeMeChic


By many accounts, MakeMeChic keeps its promises to, well, you know… make you chic. We swear you’ll love what it has to offer — whether that’s a sleeveless romper, a crochet coverup, a plain white tee, or a ruffled one-piece swimsuit. (Can you tell we’re ready for summer?) The brand is a go-to for super cute and fairly timeless pieces, many of which have a more casual vibe that’s ideal for warm-weather vacations, festivals, or just spending time at home with your friends.

Shipping: Free | Best for: Casual wear | Size: XS–4XL

Amazon Luxury Stores


Amazon Luxury Stores isn’t a brand, but a storefront that gathers all the luxury, designer items on the platform in one handy place. It offers up everything from Oscar de la Renta earrings to a pre-loved Gucci messenger bag and tons and tons of sale items. Even cooler, the digital shopfront offers curated edits that — no lie — rival the equivalent ones you might find on Net-a-Porter. High-end brands available from Amazon include Rodarte, Elie Saab, Aquazzura, Missoni, Rosie Assoulin, and many more. On the pre-loved side, expect to see items from Hermès, Louis Vuitton, Dior, Fendi… Seriously, who needs Rodeo Drive, right?

Shipping: Free | Best for: New and pre-loved designer items | Size: Varies

Amazon Daily Ritual Women's Fine Gauge Stretch Long-Sleeve Mock Neck Sweater


Daily Ritual is another Amazon-exclusive brand that two of our experts cited as an amazing place to shop. Though this label is similar to Amazon Essentials, it’s even more of a back-to-basics situation, with all sorts of everyday streamlined items to have on hand as wardrobe staples. It has simple crewnecks and T-shirt dresses galore, with Vargas suggesting a scoop-neck dress as a perfect piece to throw on when you need to leave the house in a hurry. Meanwhile, Laudort is a big fan of this sleeveless jumpsuit, which she says can easily be dressed up or down — which is, well, Daily Ritual’s thing, anyway.

Shipping: Free | Best for: Everyday basics | Size: XS–XXL

Amazon Aware Women's Fleece Long Sleeve Henley Hoodie


While Amazon carries basically every style of clothing you could possibly ask for, the platform definitely has a long way to go in terms of setting up sustainable standards. That’s why, if this is a major concern for you, Amazon Aware is the perfect compromise, allowing you to reap the benefits of shopping on a super efficient e-commerce platform while knowing the items you’re purchasing are at least a little kinder to the planet. Every item in the Amazon Aware line features third-party certifications that ensure it meets certain standards, such as being fair trade or carbon-neutral, or using organic materials. When it comes to womenswear, Amazon Aware offers a great selection of everyday basics, loungewear, underwear and outerwear, all in sizes XXS–7X.

Shipping: Free | Best for: Planet-friendly fashion | Size: XXS–7X

Amazon Core 10 Women's Super Soft Cropped Length Hoodie Sweatshirt


Core 10 is one of InStyle’s favorite brands for activewear and athleisure that rivals your Lululemon’s and your Alo’s for a fraction of the price. Model Allison Weiss Brady has a soft spot for these stirrup leggings, while Vargas loves the brand’s cropped hoodie (it’s currently out of stock). We, too, love the brand’s sweatshirt styles, including this extra soft fleece hoodie and this lightweight hoodie for hiking. There’s also a wide selection of joggers, bike shorts, sports bras, and workout tops, too. Lastly, we’d be remiss not to mention that Core 10 runs up to 3X, which is certainly more inclusive than many equivalent brands out there.

Shipping: Free | Best for: Athleisure | Size: XS–3X

Amazon Anrabess


Anrabess has similar vibes to MakeMeChic and The Drop, but a little elevated. We especially love the label for all your summer dressing needs — whether that’s a maxi dress for the beach, a breezy romper for your coffee run, a timeless two-piece set that feels like loungewear, or the perfect wedding guest dress. While we love the affordable brand so much for the warmer days, that doesn’t mean its colder weather attire doesn’t pass the test, because it totally does. We’re big fans of this crewneck sweater, for example, and it also offers tons of sweatshirts and coats to choose from when you need to ward off that unwanted chill.

Shipping: Free | Best for: Seasonal dressing | Size: S–XXL

Amazon English Factory


As far as brands on Amazon go, English Factory is on the higher end. Exhibit A: It’s also available from Nordstrom, Shopbop and Saks Fifth Avenue. The name of the brand should give you a pretty good idea of what to expect here, with colorful dresses that would look perfect on the English beaches of Brighton, and gingham midis that were just made for a “Great British Bake Off” contestant. We’re obsessed with the brand’s puff-sleeve dress, as well as the ruffled mini, for a summer barbecue. Others are wearable for work, too. You’ll also find some whimsical sweaters, skirts, and trousers.

Shipping: Free delivery on certain items, free returns | Best for: Dresses | Size: XS–L

Amazon Automet


While Automet does sell some great shorts that are designed for working out, most of the selection focuses on the loungewear side of things. “This brand gives you all of your loungewear essentials,” says fashion and beauty content creator Austen Tosone. “I’ve bought the sweat shorts in several colors and they’re my favorite thing to sleep in.” We also love the SKIMS-like bodysuit and classic sweatpants. Amazingly, Automet also carries a bunch of items that feel as comfy as loungewear, but look like cute daywear, such as this InStyle fave jumpsuit and this linen short set. Yes, please!

Shipping: Free | Best for: Cozy loungewear | Size: S–XL

Why Shop With Us

Iris Goldsztajn is a London-based freelance writer covering fashion, beauty, wellness, and lifestyle. To write this roundup, she spoke with stylist Nina Vargas, model Allison Weiss Brady, and content creator Austen Tosone to gather more insights about what to keep in mind when shopping for clothes on Amazon.


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