Thu. Mar 28th, 2024

The Cycle Show, ‘the UK’s largest and longest-running cycling exhibition’, and the inaugural London eBike Festival in partnership with Shimano Steps have confirmed Stolen Goat as official kit sponsor for 2022.

The shows are set to take place together at London’s Alexandra Palace over the weekend 22-24 April 2022.

British cycling apparel brand, Stolen Goat has created an exclusive, custom cycling jersey for the show, which is available to purchase online when booking tickets. The new jersey will also be available to buy from the Stolen Goat stand at the show itself.

Stolen Goat has also created a special collection of Cycling Show socks and water bottles for guests who purchase VIP tickets to the show, and will be providing the crew t-shirts for show staff.

Tim Bland, Stolen Goat Founder, said “We’re delighted to be collaborating with The Cycle Show as their official kit supplier. Creative design and next-level quality is woven into the fabric here at Stolen Goat, and this ethos has been carried into the cycling jersey design we’ve created for the show.

“Myself and the rest of the SG HQ Herd are looking forward to meeting with the cycling community, showcasing some of the new kit and services we have on offer – and hopefully helping to inspire more people to get out on two wheels and adventure more.”

Stolen Goat will be showcasing its new SS22 collection and new custom kit offering – giving clubs, race teams, charities and groups of cycling friends the chance to create their own kit. There will be a changing room at the Stolen Goat stand, so visitors can try on bits of kit before they purchase; and Cycling Show visitors will also be able to chat with their product developer to learn more about the technical design features of the kit and the in-house R&D process.

Alongside this, the inaugural London eBike Festival in partnership with Shimano Steps has announced that the 2022 show is now fully sold out for exhibitors. Some of the biggest names in the e-bike industry will be showcasing the latest electric bikes and technology, with over 40 confirmed exhibitors including Shimano Steps, Bosch e-Bike Systems, Ridgeback, Trek, Specialized, Ribble, Raleigh, Mate.Bike, Cannondale, Riese & Muller, VanMoof, Mycle and GoCycle amongst others.

Show organiser, Chris Holman said “We’re really pleased to have been able to sell out exhibitor packages for the eBike Festival. It shows the level of commitment the industry has to showcasing the best it has to offer, as well as reinforcing the continuing momentum behind electric bikes.

“With much more positivity around live events and shows for 2022 after a difficult period this year and last, it’s great to be able to look ahead at what I truly believe will be the best Cycle Show yet.”

With the Cycle Show moving to a new venue, it opens up a range of new opportunities for consumers to get hands-on with the latest from the industry. The multi-hall layout at Alexandra Palace means the eBike market has a dedicated show within a show. The London eBike Festival also gets an Experts Stage with Shimano Steps covering commuting advice to bike maintenance.

One of the venue’s halls will also be home to the Cycle Show theatre with interviews with ‘superstars and legends from the cycling world’ – the first guest names are to be announced shortly, along with timings for an evening event hosted by Ned Boulting.

Outside the show area, Alexandra Palace’s hilly parkland offers an expansive testing area for all types of bike brands with a Demo Village located at the venue’s East entrance and a Mountain Bike/Gravel loop running inside a 1.5km Commuter circuit.

www.cycleshow.co.uk
www.londonebikefestival.co.uk

 

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