Hair Care Market To Grow With Vegan & Home Salon Services

The global hair care market size is estimated to grow by $18.28 billion from 2025-2029, per a new report from market research firm Technavio.

The market is estimated to grow at a CAGR of over 3.7% during the forecast period. Analysts say influence through social media and blogging is driving market growth, with a trend towards the growing adoption of home salon services.

Key market players include Amway Corp.; CavinKare Pvt. Ltd.; Chatters GP Inc.; Edgewell Personal Care Co.; Emami Ltd; Godrej Consumer Products Ltd.; Hanz de Fuko; Henkel AG and Co. KGaA; John Paul Mitchell Systems; Johnson and Johnson Inc.; Kao Corp.; L’Oréal SA; Natulique; Revlon Inc.; Shiseido Co. Ltd.; The Estée Lauder Co. Inc.; The Procter and Gamble Co.; Truefitt and Hill; Unilever PLC; and Wella International Operations Switzerland Sarl.

Vegan Options, Home Salon Services Drive the Market

The hair care market is experiencing significant trends as consumers prioritize hair health and address various hair concerns. Shampoos and conditioners cater to different hair types, such as dry, oily, damaged scalp, colored, curly and gray hair. Veg keratin products, cruelty- and chemical-free options made from plant-based materials are increasingly popular. Moreover, protein-rich formulas help reduce breakage, while microbiome-centric products address allergic reactions. Hair maintenance is crucial for color-treated hair, leading to the growth of color-protecting shampoos and colorants. Salons and hair care establishments offer hair coloring services, and online stores provide easy access to hair grooming products. Hair styling products, such as gels, creams, lotions and sprays, cater to various hair issues like frizz, heat styling and environmental stressors.

Specialty stores and e-commerce platforms offer a wide range of hair care products, including hair cleansing products, hair oil and hair styling gel. Hair concerns like dandruff, hair loss and greying are addressed with specialized hair care products. Analysts say self-esteem and social connection are driving factors in the personal care industry, with spa businesses offering hair treatments and hairdressing products.

The home salon service market has seen notable growth in regions such as North America, Europe and APAC over the past decade. This trend is driven by the increasing availability of app-based salon service providers, offering consumers convenience through at-home grooming services. In India, for instance, Housejoy is a leading home and personal salon service provider. Through its mobile app, customers can easily order makeup, grooming and spa services, with makeup artists meeting them at their preferred location.